This Privacy Policy describes how DNA StoryLab collects, uses, and shares personal information of users of our website, [Your Website Address]. By using our website and services, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect the following types of information:
- Personal Information: This includes your name, email address, and any other information you provide when you create an account, purchase a product, or contact us.
- DNA Data: When you upload your DNA results to our website, we collect and process this data to generate your personalized ancestry report.
- Payment Information: When you make a purchase, we collect payment information such as your credit card details. This information is processed securely by our payment processor and is not stored on our servers.
- Usage Data: We collect information about how you use our website, such as the pages you visit, the links you click, and the searches you conduct.
- Device Information: We collect information about the device you use to access our website, such as your IP address, browser type, and operating system.
2. How We Use Your Information
We use your information for the following purposes:
- To Provide Services: We use your personal information and DNA data to generate your personalized ancestry report and provide you with access to our services.
- To Process Payments: We use your payment information to process your purchases and prevent fraud.
- To Communicate with You: We use your email address to send you updates about your order, respond to your inquiries, and provide you with information about our services.
- To Improve Our Website: We use usage data and device information to analyze trends, administer the website, and improve the user experience.
- For Marketing Purposes: With your consent, we may use your email address to send you promotional emails about our products and services. You can opt out of receiving these emails at any time.
3. How We Share Your Information
We do not sell or rent your personal information to third parties. We may share your information with the following types of third parties:
- Service Providers: We share your information with third-party service providers who help us operate our website, process payments, and provide customer support. These service providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
- Legal Authorities: We may disclose your information to legal authorities if required by law or legal process.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring company.
4. Data Security
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:
- Using encryption to protect your data during transmission.
- Storing your data on secure servers.
- Limiting access to your data to authorized personnel.
- Regularly monitoring our systems for security vulnerabilities.
However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your information.
5. Data Retention
We retain your personal information for as long as necessary to provide you with our services and as required by law. If you close your account, we will delete your personal information, except to the extent that we are required to retain it for legal or regulatory purposes.
6. Your Rights
You have the following rights with respect to your personal information:
- Access: You have the right to access the personal information we hold about you.
- Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
- Deletion: You have the right to request that we delete your personal information.
- Objection: You have the right to object to the processing of your personal information.
- Restriction: You have the right to request that we restrict the processing of your personal information.
- Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
To exercise these rights, please contact us at [Your Contact Email Address]. We may require you to verify your identity before processing your request.
7. Cookies
We use cookies to collect information about your use of our website. Cookies are small text files that are stored on your device when you visit a website. We use cookies for the following purposes:
- To remember your preferences: Cookies allow us to remember your preferences, such as your language and location.
- To analyze your use of our website: Cookies allow us to track how you use our website and identify areas for improvement.
- To personalize your experience: Cookies allow us to personalize your experience by showing you content that is relevant to your interests.
You can control cookies through your browser settings. However, disabling cookies may affect your ability to use our website.
8. Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at [Your Contact Email Address].
9. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on our website and update the “Last Updated” date above. Your continued use of our website after any changes constitutes your acceptance of the new Privacy Policy.
10. Contact Information
If you have any questions about this Privacy Policy, please contact us at [Your Contact Email Address].
